Yesterday I saw a news story about a new discount program Target is introducing (if you charge purchases on your Target card, you get a discount). The Target spokesperson referred to customers as "our guests."
I shop at Target and I like the store (especially the geeks in the electronics department) -- but when I shop there, I'm not a guest, I'm a customer! I am someone who is paying for goods and services. It does not make me feel warm and fuzzy for stores I patronize to call me a guest and then take my money at the end of the transaction. I tolerate the language from hotels and restaurants because it's traditional in the hospitality industry, but it's annoying when other merchants seem to not want to recognize my value to their business as a customer.
Does this bug anyone else?
